Well, fun if you get it.
This is a television commercial for Oceanic Airlines. This ad is showing during regular programming on the ABC television network. There are also billboards in certain cities all around the globe advertising Oceanic's current routes. Below the video are some interesting billboards for Oceanic appearing in strategic cities around the world.
Los Angeles, California
Ames Iowa (Big Ben shows a time of 8:15)
New York, New York (Times Square)
Seoul, South Korea
Shortly after these billboards were posted, there were each vandalized with the words "find815.com". Here are a couple of samples from Knoxville and Miami (all of them were done, I don't feel the need to post them all.
Something interesting is afoot. Something viral, something challenging, something Lost fans need to get caught up on...
Before January 31.